Ewa Lindström

Senior Communicator & Digital Marketing Strategist

LinkedIn

About

Highly accomplished Senior Communicator and Digital Marketing Strategist with over two decades of experience driving brand development, content strategy, and digital campaigns. Award-winning professional recognized for a 360-degree approach to communication, blending analytical insights with creative solutions to achieve measurable business and communication goals across diverse industries. Expert in optimizing digital presence and user engagement through web psychology, UX, and conversion optimization.

Work Experience

Consultant for TRR (Trygghetsrådet)

Firma Ewa Lindström/Kindbottle (Self-employed)

Jan 2021 - Dec 2024

Stockholm, Stockholm, SE

Provided comprehensive communication and digital marketing consulting services to TRR, focusing on brand management, content strategy, and project leadership.

  • Led visual brand strategy, project management, and content creation for film, encompassing script development, image policy, and graphic profiles.
  • Managed social media strategy and operational execution, with a focus on LinkedIn analytics, to enhance brand visibility and engagement for key clients.
  • Directed the development and visual design of the new trr.se website, optimizing messaging and user experience for a national audience.
  • Spearheaded communication and messaging platform initiatives, including the TRRS newsletter, ensuring consistent brand voice and digital marketing integration.
  • Delivered digital marketing strategies and art direction for a diverse client portfolio including Vasakronan, Walk the Talk, Turbin, Splay, and Gilbert Restore.

Art Director / Consultant

Intellecta Corporate

Jan 2006 - Dec 2017

Stockholm, Stockholm, SE

Drove strategic and operational content and marketing initiatives, encompassing brand development, concept creation, and project management for a diverse client portfolio.

  • Orchestrated brand development, content creation, and communication processes, ensuring strategic alignment with client objectives across multiple channels.
  • Developed and delivered comprehensive concept development and Art Direction solutions, including leading workshops for diverse corporate clients.
  • Managed project leadership for Intellecta Corporate's motion picture offerings, overseeing creative direction and production from concept to delivery.
  • Secured and managed a portfolio of key clients including Vasakronan, ICA, Swedbank, American Express, Almi, and Vattenfall, achieving sustained client satisfaction.
  • Received industry recognition, including Guldbladet, Svenska Designpriset, and Svenska Publishingpriset, for outstanding creative and strategic work.

Art Director / Consultant

Journalistgruppen

Jan 2000 - Dec 2006

Stockholm, Stockholm, SE

Spearheaded concept development and Art Direction, driving brand positioning and content strategy for various clients.

  • Developed and executed concept and Art Direction strategies for content and design, significantly enhancing brand positioning and market impact.
  • Managed client workshops to foster collaborative development of communication strategies and brand messaging, improving client engagement.
  • Contributed to new business development through effective sales presentations and proposals, securing significant client contracts.
  • Served a broad client base, including Trygg Hansa, Riksbanken, SEB, Ericsson, and Nordiska Investeringsbanken, delivering tailored communication solutions.

Art Director, Project Manager, Researcher

Emma Förlag / Tidningen Travel News

Jan 1998 - Dec 1999

Stockholm, Stockholm, SE

Managed art direction, project coordination, and research for a travel industry trade magazine, overseeing external vendor relationships.

  • Directed art and design for a leading trade magazine in the travel industry, enhancing visual appeal and brand consistency across all publications.
  • Managed project timelines and resources, ensuring timely delivery of editorial and creative content for print and digital editions.
  • Conducted comprehensive research to inform content development and industry insights, contributing to informed editorial decisions.
  • Acted as the primary contact for external partners including printers, photographers, and illustrators, ensuring high-quality output and efficient workflow.

Education

Digital Marketing & Sales Analytics

Berghs School of Communication

Jan 2018 - Dec 2020

Planning Executive

Berghs School of Communication

Jan 2013 - Dec 2013

Digital Management

Berghs School of Communication

Jan 2013 - Dec 2013

Design Management

Berghs School of Communication

Jan 2001 - Dec 2001

Newspaper Design

Forsbergs Skola

Jan 1997 - Dec 1997

Journalism (Basic Course)

Poppius Journalistskola

Jan 1996 - Dec 1996

Film Production (16mm)

Kulturama

Jan 1992 - Dec 1992

Certificates

Google Analytics Certification

Google

Jan 2020

Google Ads Display Certification

Google

Jan 2020

Google Ads Fundamentals Certification

Google

Jan 2020

Google Ads Shopping Certification

Google

Jan 2020

Google Ads Mobile Certification

Google

Jan 2020

Google Ads Search Certification

Google

Jan 2020

Google Ads Video Certification

Google

Jan 2020

Projects

TRR: Omställningsstudiestöd (Transition Study Support)

Jan 2021 - Dec 2024

Developed the concept, idea, and film editing for an initiative designed to guide individuals through the process of applying for transition study support with TRR.

LinkedIn: TRR Traffic-Driving Teasers

Jan 2021 - Dec 2024

Created short, engaging video teasers for LinkedIn, designed to drive traffic to TRR.se and enhance online engagement.

Gilbert Restore Website & Branding

Jan 2021 - Dec 2024

Managed the production, optimization, and design of the new gilbertrestore.se website, including the development of a new graphic profile and logo, enhancing brand presence and user experience.

Vasakronan Social Media Ad Campaigns

Jan 2020 - Dec 2024

Developed and executed programmatic display and social media ad campaigns for Vasakronan, focusing on promoting office spaces and retargeting strategies.

TRR: Fokus på Norr (Focus on the North)

Jun 2022 - Jun 2022

Led the visual and content strategy for a live-on-tape broadcast and accompanying website, spotlighting the green transition and labor market needs in northern Sweden.

Swedish Radiation Safety Authority: "450 Shades of Red" Film Series

Jan 2017 - Dec 2017

Co-developed the synopsis and script for a three-part film series for the Swedish Radiation Safety Authority, educating the public on sun exposure risks across different seasons.

Handelsbanken Platinakunder Magazine (Collection)

Jan 2010 - Dec 2015

Provided semi-editorial services for Handelsbanken's exclusive 'Collection' magazine, targeting Platinum customers with high-quality content.

IP-Only Magazine: Fiber, Future & Progress

Jan 2010 - Dec 2015

Contributed to the 'IP-Only' magazine, focusing on fiber technology, future trends, and progress, engaging readers with insightful content.

Awards

Guldbladet (Golden Leaf Award)

Industry Recognition

Jan 2017

Recognized for excellence in communication and content creation, acknowledging innovative and impactful work within the industry.

Svenska Designpriset (Swedish Design Award)

Swedish Design Industry

Jan 2017

Awarded for outstanding design work, demonstrating creativity and high standards in visual communication and brand identity.

Svenska Publishingpriset (Swedish Publishing Award)

Swedish Publishing Industry

Jan 2017

Honored for superior publishing achievements, reflecting high-quality content and production in various media formats.

Languages

Swedish , English

Skills

Digital Marketing

  • Inbound Marketing
  • Marketing Plans
  • Activity Plans
  • Customer Journeys
  • Personas
  • SEM/SEO
  • PPC
  • Email Marketing
  • Social Media Marketing
  • Content Management
  • Marketing Automation
  • Conversion Optimization
  • Web Psychology
  • A/B Testing
  • UX
  • Digital Strategy

Web Analytics

  • Metrics
  • Goals & KPIs
  • Attribution Models
  • Multi-channel Analytics
  • Optimization
  • Google Analytics
  • Google Tag Manager
  • Google Data Studio

Communication & Content

  • Art Direction
  • Graphic Design
  • Motion Picture Production
  • Scriptwriting
  • Concept Development
  • Project Management
  • Design Management
  • Planning
  • Brand Development
  • Corporate Communication
  • Stakeholder Engagement
  • Narrative Structure
  • Copywriting

Software & Tools

  • Adobe CC Suite
  • Indesign
  • Photoshop
  • Illustrator
  • Premier Pro
  • XD
  • Microsoft Office (Word, Excel, PPT)
  • Wordpress
  • Elementor
  • HTML
  • CSS

Strategic & Leadership Skills

  • Strategic Planning
  • Operational Execution
  • Client Relationship Management
  • Cross-functional Collaboration
  • Problem Solving
  • Analytical Thinking
  • Creative Leadership
  • Self-starter
  • Business Acumen
  • Adaptability